Wednesday, March 7, 2012

My Stella & Dot launch!

This past Saturday, I hosted my first trunk show for Stella & Dot – this one was special because it was my launch trunk show!  I actually signed up at the end of January as a stylist, but the month of February is so jam-packed (and so short), that this was actually the first free day I had to host!  It was actually quite the blessing, because I was able to plan more, send out a ton of invitations and make it extra cute! 

For those of you that don’t know much about Stella & Dot trunk shows, let me give you a little rundown...from the Stella & Dot website - 

Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women. Our boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows by Independent Stylists and online. Our one of a kind collections are designed by celebrated New York designers and featured in Gossip Girl, In Style and Lucky Magazine as well as on the wrists and necklines of today's hottest celebrities. The Today Show, Wall Street Journal and The New York Times have praised Stella & Dot for our innovative social shopping concept which brings together the best of ecommerce, social media, personal service and passionate earning to create the ultimate home based business for today's modern woman.

this was one of the displays I set up for my show!
I decided to have 2 times set aside on Saturday for the show so that it would be more convenient for my guests.  I planned a “Brunch & Bling” from 10 a.m. until noon and a “Sweets & Sparkles” from 2 until 4 p.m.  Once I had my times nailed down, I sent out a save the date email to all of my contacts letting them know that I was embarking on a new adventure as a stylist and let them know the date for my launch trunk show.  I printed invitations (I used a cute template provided by Stella & Dot) and sent them to all of my contacts.  Yes, this was time consuming, but it was probably the smartest thing I did.  Instead of just sending out an evite, my guests received an actual invitation, and it made it more fun.  I will for sure do this at all of my trunk shows, time willing.

Since I had a few weeks to prepare, I also had some time to collect lots of great samples for the show, and my sweet sponsor, Jessica, also let me borrow some of her goodies!  I had tons of samples for guests to try on – which was a HUGE hit!

I kept all of the “hostess” duties very minimal (which is hard for a party planner like myself) – for brunch, I had a mimosa bar with a couple different kinds of juices, donut holes, mini quiches and fresh fruit.  For the afternoon party, I had the mimosa bar again, a Riesling, thumbprint cookies, mini cheesecakes and fresh fruit.  Very simple, as I wanted all of the attention on the jewelry, not the food!

It was a very successful launch indeed.  I made 2 goals for the day, and I’m proud to say that I met both of them.  My family and friends came out and supported me in more ways than one.  But the best part?  I had an absolute blast!  I cannot wait to have another trunk show, and I am motivated to just take off with my new business adventure!

Are you interested in helping me SURPASS my goal?  Then, PLEASE head over to my website at and purchase yourself (or someone else) something new for spring! I guarantee you will find something you love!  When checking out, please select  “Lena Warnock” as the trunk show – I’m hoping to earn lots of great rewards to continue to build my sample collection!

Want to host your own trunk show?  It’s super easy and lots of fun!  On average, hostesses receive over $250 in FREE JEWELRY plus 4 half off items!  Um, hello…that’s a no brainer!  Contact me at if you want to hear more!  I’m starting to book up for March and April, so hurry!


  1. if you don't mind my asking, how did you announce to your contacts that you were a new stylist (what did you say)? Feeling quite awkward about this.

  2. if you don't mind my asking, how did you announce to your contacts that you were a new stylist (what did you say)? Feeling quite awkward about this.